GHS Wins Award for Excellence in Health Care Marketing

OXFORD, NC (December 15, 2009) –Granville Health System (GHS) has been recognized by Carolina's Healthcare Public Relations & Marketing Society (CHPRMS) for excellence in health care marketing.

GHS received a Wallie Award at the CHPRMS annual fall conference. This year’s program was held in Asheville, N.C. Honored for advertising excellence, Granville Health System was awarded a bronze award for the health system’s “My Hospital” campaign, in the area of mixed media, under $400M hospitals.

“We are pleased that our marketing team’s commitment to excellence has been recognized by this achievement,” said Cristina Rigsbee Blalock, Senior Director of Ambulatory Services for Granville Health System. “Our campaign has made a positive impact while supporting the GHS mission of providing quality health care to our community.”

The Wallie Awards are presented annually, recognizing excellence in health care public relations and marketing. Members of the society compete in more than 30 categories, and a panel of health care, advertising and graphic design professionals selects the winners.

“It is an honor to be recognized by leaders in the health care marketing industry," said Scott Thomas, GHS Director of Marketing. “We are proud of our work and appreciate the support from our community in making this campaign a success.”

In addition to the Wallie Award, Granville Health System’s “My Hospital” campaign was awarded two Aster awards in April by Marketing Healthcare Today, a national health care marketing magazine. GHS received a gold award for magazine advertisement for a service line–behavioral health. GHS was also awarded the bronze for excellence in a magazine advertising series. In addition to featuring GHS medical staff and employees of the health system, the campaign includes members of the community and partner organizations, such as Granville County Habitat for Humanity.